365 Ways to Stir the Pot and Put Marketing Into Action

ORDER YOUR COPY NOW!

Click here to download a PDF Index file for a quick topic reference. 

 

Or, click here to listen to Lauron talk about Stir the Pot on Life, Business, and Money with Steven Kay. (Houston 650AM)

 

As Lauron always says, "To be effective, marketing must be constant in thought and constant in action."

But let's not fool ourselves. After all, we're a small business too and we understand the requirement of wearing many hats, working on a budget, and struggling to find time and resources for marketing. But we also understand a universal law in business: If we're not working diligently to grow and sustain our business, we'll soon have no business.

The secret for us--and for you--is to integrate marketing into everything we do every day. It's to make marketing a common, natural function of doing business--just like payroll and paying taxes. (You wouldn't dare neglect those, right?)

 

Lauron's daily marketing guide is your constant, visual reminder to "stir the pot" and keep marketing in action. Best yet, it tells you exactly what to do every day to gain and maintain marketing momentum, so you get big results from simple, daily actions.

With 365 marketing tips to guide you every day of the year, how much easier could marketing be?

 

 

---

Give your materials a second, third, even fourth review to filter out the marketing babble that says and means absolutely nothing! Strike common marketing-speak expressions like innovative, state-of-the art, exceeding expectations, and meeting all of your needs. Dig deep to get to the meat, to the stuff that really matters. Tell your customers what you can do for them in plain, simple, and specific terms. That's what they want to hear. That's what will connect with them. That's what will make them buy.

Why should your employees help for maintain your marketing strategy, goals, and standards? What's in it for them? The answer must be more than just keeping their job. You want them excited and motivated about marketing the company, and that means marketing the idea of marketing to your staff. Develop a plan to keep everyone informed, mindful, and committed to your marketing strategy.

 

An effective marketing piece begins with clarity of purpose, so make it habit to ask and answer these critical questions before starting any marketing project, large or small: In this communication, who is my target audience and what matters to him? What do I want my target to know? To think? To feel? To do as a result of this communication? The answers to these questions will tell direct your content and delivery--and make your communications work!

 

And 362 other great tips!

 

 

As you'll learn in the book, "everything is marketing and everyone is a marketer," so get your entire team involved. Discuss tips from the book in staff meetings. Post copies on bulletin boards. Establish committees to tackle specific assignments. Marketing is a company effort, so make it an active one.

Help your friends, associates, and clients learn how to "stir the pot," too. Order extra copies as gifts. Remember, we take all major credit cards and you'll receive a discount when you buy 3 or more books.

You'll be so glad you did!

LAURON'S MARKETING MOTIVATION CARDS:

ANOTHER BOOK COMING JULY 2009:

Thank you. I look forward to helping you over your shoulder every day! :)