Our business-to-business marketing advisory services are offered in a variety of formats and modules to make the process streamlined and productive. Some people just want a little direction, and for you, we can visit in person or by telephone to address your specific issues. For companies looking to construct and implement a full-force marketing initiative, we follow a series of consulting modules that help us look at the marketing landscape of your business, understand where you want to go, and devise the specific plan to get you there.
It's the perfect place to start because you likely are doing some things well, some things poorly, and many things not at all. We conduct a thorough review and critique of your marketing tools, policies, and practices. We dig into every nuance of your daily business to show you what the marketplace and your customers see when they look at you and experience you. We assess the scope of your marketing framework including your identity, marketing materials, common business practices, customer relations, and the overall marketing impact of your company.
• Are you making the right impressions in everything you do (and we do mean everything)?
• Are you giving customers something to talk about?
• Are you stirring the right pots?
• Are you what you say you are?
• Are you telling your story?
• Are you telling your best story in a consistent, constant manner?
• Are you maximizing your marketing dollars for the best returns?
• Are you committing common, though fatal marketing errors?
• What does it take to put your company on a smart, solid road of marketing success?
• How can you get your entire company thinking and acting like a marketer?
Marketing Goals and Roles
Usually very eye-opening, this program lays the foundation and sets the tone for devising your specific marketing actions. We ensure that all key players are on the same page and in the right book, outlining your marketing goals and defining the role every single person in the company has toward attaining them. We address a variety of issues including your:
• Business vision
• Current marketing situation
• Marketing mindset
• Target market
• Ideal client
• Marketing roles of every department and employee
• Everyday marketing opportunities--how to identify them and capitalize on them
Making Marketing Happen: Determining Your Next Action Steps
What do you need to be doing right now to grow your business? What do you need to be doing tomorrow, next week, next month, and next quarter? This is the power program where we roll up our sleeves, get our sweat rags handy, and do the dirty work required to lay out exactly what you need to do to make marketing happen (successfully) in your business. We define the specific action steps that turn your big goals into tangible, doable tasks--what to do, when to do it, costs, deadlines, and how you'll know when it's all successful. We face head-on the hardfast details that make the difference between a company that talks about marketing and one that's busy growing. You'll come away with a step-by-step recipe to put your marketing into high gear immediately. All you have to do is follow through.
Marketing Training for Your Management Team
The first step in creating a marketing-minded company is getting your leadership team thinking like marketers. Here we teach you the principles, philosophies, and day-to-day protocols that make you a marketing-minded company. On whatever level you choose, you'll learn how to think, act, and communicate like a marketer.
Marketing Inside Out--Getting Your Entire Team Aboard Your Marketing Machine
Marketing mindfulness must start at the top, but it must filter down to every single employee at every single level--no exceptions. It's your employees who are making decisions, communicating, and interacting in ways that impact the company-customer relationship. They are the ones who really put your plans into action. They are the "closers" that make all of your marketing time, money, and effort pay off or become obliterated. If you want to be a marketing-minded company, or better yet, a marketing machine, you absolutely must train your entire organization about smart marketing--EVERYONE! The sessions are meaty, yet fun, and they will work wonders for the marketing effectiveness of your company.
Implementation Assistance and Follow-Up
Here we develop a regular support plan to advise you, encourage you, and ensure follow-through on the marketing plan you developed and committed to--so that you generate your desired results. We're available for questions and guidance in whatever structure we determine to best serve your organization.
Mystery Shopping
Sometimes the only way to learn what's really happening in your company from a customer's perspective is to become one. We go undercover to give you a "day in the life" account of your customers to identify areas of strength and needed improvement. We find where you're building marketing momentum and where you're letting the steam out of the cooker. You receive a review and face-to-face report of our findings and suggestions.
Customer Surveys and Interviews
The most effective way to address the real needs and issues of your customers is simply to ask them. We help you devise electronic, paper, telephone or face-to-face surveys that reveal the information you really need to guide your company and your marketing. We'll help you develop the questions, implement creative promotions to increase response, conduct the surveys, and assess feedback. You'll receive a detailed report of our findings and suggestions to move your marketing and company forward.
So, what can we do for you today? Let's talk. Call or email us today.
