The SMAC Method to Marketing (and How It Can Make You Successful)

Lauron Sonnier — Mon, 10 Nov 2008 15:15:00 GMT

I think we all make marketing much more difficult than it needs to be. Send a good message to your target audience on a regular basis. That's essentially what marketing is all about. Certainly we can spend countless hours and dollars refining that message and analyzing our target audience--and we probably should. But, along the way, it's easy to neglect that core principle while we're busy strategizing, masterminding, planning, reviewing, producing, and reviewing some more.

The acrononym for Sonnier Marketing and Communications is of course SMAC. I didn't realize how fun that would be when I was naming my company, but later, when my marketing mind really kicked in, I discovered a new marketing opportunity. So, today, I love telling people that I'm going to SMAC (smack) them with my spoon! And I'm not joking...

SMAC, along with it's onomatopoetic benefit, has also come to represent my philosophy for marketing success--"Smart Marketing Applied Consistently."

That's what "stir the pot" is all about. That's putting and keeping marketing in motion, and as physics has proven, "an object in motion tends to stay in motion." That principle makes no exception for marketing. You can't build and maintain marketing momentum with a lot of starts and stops. As I always say, "To be an effective marketer, you must be a consistent marketer," and "Marketing must be constant in thought and constant in action."

When you think like this, you become attuned to the myriad marketing opportunities that are literally handed to you every day. When you act from this mindset, you build and maintain momentum that makes great things happen. It's just that simple. Might not be easy, but it's simple, and why would we want to make things more complicated than they have to be?

So, give your business a good SMAC with a spoon, and keep stirring!

10-Nov-08 9:15 AM

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The SMAC Method to Marketing (and How It Can Make You Successful)