Meet Lauron, Marketing Speaker, Trainer, Author, Advisor

I have lived, breathed, talked, ranted, cursed, studied, worked, and taught marketing in one form or another my entire adult life, and actually before then. It's what I know and what I do. It's also something I'm very passionate about because marketing represents hope for current and future success. I know that if I can teach people--you--how to think, act, and communicate like a marketer, you absolutely will better your life and your business and that means great things for many people.

As I travel through the marketplace of life and business, I get frustrated a lot. I see people put out terrible communications and complain that marketing doesn't work. I watch companies bypass great opportunities that stare them in the face every day in their business. I watch how short-sighted owners and managers spend so much money and work so hard to reel in customers only to tick them off and send them on their way. Sometimes I'm one of them.

The truth is, I think we all make marketing much more difficult than it needs to be. I think people get stymied and overwhelmed unnecessarily. I think people are too quick to change and too quick to give up.

I speak firsthand as a business owner myself. I've been on both sides of the proverbial marketing fence--working for agencies that served many clients, and for a single company as its Marketing Director championing its single cause. I've licked the envelopes, managed the databases, masterminded the strategies, succeeded, failed, increased sales, wondered why no one was calling, broke through the clutter, and celebrated victory. I speak from experience when I say that marketing isn't a perfect science. That it requires a lot of patience and persistence. That it can make wonderful things happen. And, that it doesn't have to be complicated or overwhelming or expensive. Not if you think like a marketer. Not if you know the principles and techniques I teach.

So, my life mission is to get the "message to the masses" and that means great things for you--books, upcoming CDs, and a growing suite of tools to help you stand out, stir the pot, and put marketing into action. To help you achieve your goals and reach your dreams. To help you go through life confident in what you have to offer and skilled in how to tell the world about it. 

Thank you for joining me on my mission to help you market yourself and grow your business every day. Read my entire site. It's loaded with items that can help you right now. Sign up for my ezine and get my tools. They all can help you immediately be a better marketer. And, most importantly, be persistent and consistent. Just keep stirring and I promise you great things will happen!

• I have worked in advertising and television (KPLC-TV, Lake Charles, LA).

• I taught at the University of Houston Small Business Development Center for several years and served on its advisory board.

• I have conducted classes for the University of Houston Continuing Education Program, of course in marketing.

• I have presented to organizations and at events throughout the United States.

• I am working to secure sponsorship for a daily series of marketing tips called Standing Out With Lauron Sonnier to be featured on HoustonPBS and public television stations throughout the country.

• I have conducted training programs for a wide variety of organizations including Johnson Space Center and Inc. Magazine business events.

• I have been published in a variety of local and national business publications.

• Three references are made to me and/or my work with clients in the Guerilla Marketing in 30 Days book by Al Lautenslager and Jay Conrad Levinson.

• I am very driven and want to make a difference in the lives of my customers, audiences, and everyone else I meet.

• I love aggressive businesses who aren't afraid to take action even if they might fail.

• I share birthdays with Carl Jung, Mick Jagger, and Sandra Bullock (not important, but fun).

• I want to be in a movie some day. (Hey, anything is possible, right!)

• I am originally (and pridefully) from Lake Charles, Louisiana.

• I am married to Marc Stewart with two beautiful, precocious daughters, Maddy and Sarah, ages 9 and 3.

• I have high aspirations to teach the masses about marketing and other lessons life has taught me.