| What
is keeping you from marketing your company aggressively and effectively?
Are
you overwhelmed?
Confused?
Don't know where to start?
Know what to do but not how to do it?
Can start the program, but can't maintain it?
No you don't have to be a marketing
expert to reap big marketing results, but you do have to have a strategy.
At
Sonnier Marketing, we help you get focused, establish a plan, and get marketing
done in a way that is practical,
relevant, and effective for you. Remember, our approach is helping you
to implement day-to-day action plans that grow your business on a daily basis--that
help you build and maintain marketing momentum for ongoing, lasting results.
Our
business-to-business marketing advisory services are offered in a variety of
formats and modules to make the process streamlined and productive. Some companies
just want a little direction, and for those, we can visit in person or by telephone
to address specific issues.
For companies
looking to construct and implement a full-force marketing initiative, we follow
a series of consulting modules that help us look at the broad marketing landscape
of your business, understand where you want to go, and devise the specific plan
to get you there. Ideally, your company employs each module in logical order.
However, depending on where you are, you may isolate whatever modules serve
your needs best.
CONSULTING MODULES:
Marketing
Evaluation / Situation Analysis
We conduct a cursory review and critique of your marketing tools, policies,
and practices. We assess the scope of your marketing framework including your
reception, identity, marketing materials, common business practices, customer
relations, and the overall marketing impact of your company. We provide you
a written summary and face-to-face review of our findings with suggestions for
moving your company to a stronger marketing position.
Marketing Goals and Roles
Usually very eye-opening, this program lays the foundation and sets the tone
for devising your specific marketing actions. We ensure that all key players
are on the same page and in the right book, outlining your marketing goals and
defining the role every single person in the company has toward attaining them.
We address a variety of issues including:
- your company vision
- current marketing situation
- marketing mindset
- target market
- ideal client
- marketing roles of every
department and employee
- identification and utilization
of everyday marketing opportunities
Making Marketing Happen: Determining Your Next Action Steps
What do you need to be doing right now to grow your business? What do you need
to be doing tomorrow, next week, next month, and next quarter? This is the power
program where we roll up our sleeves, get our sweat rags handy, and do the dirty
work required to lay out exactly what you need to do to make marketing happen
(successfully) in your company. We define the specific action steps that turn
your big goals into tangible, doable tasks--what to do, when to do it, who to
do it, the cost, deadline, and how you'll know when it's successful. All the
hardfast details that make the difference between a company that talks about
marketing and one that's busy growing. You'll come away with a step-by-step
recipe to put your marketing into high gear immediately. All you have to do
is follow through.
Marketing Training for Your Management Team
This is step one in creating a marketing minded company. Are your managers able
to identify marketing opportunities? Are they putting marketing to work in everything
they do and in the way they lead the rest of the team? In this session, we teach
you the principles, philosophies, and day-to-day actions that make you a marketing
minded company.
Marketing Inside Out--Getting Your Entire Team Aboard Your Marketing Machine
Marketing mindfulness cannot stop at the top. It's your employees who are making
the decisions, communicating, and interacting in ways that impact the company-customer
relationship. They are the ones who really put your plans into action. They
are the "closers" that make all of your marketing time, money, and
effort pay off or become obliterated. If you want to be a marketing-minded company,
or better yet, a marketing machine,
you absolutely must train your entire organization about smart marketing--EVERYONE!
The sessions are meaty, yet fun, and they will work wonders for the marketing
effectiveness of your company.
Please
also see Marketing Training for more details and
programs.
Implementation Assistance and Follow-Up
Here we develop a regular communications plan to support you, encourage you,
and ensure follow-through on the plan you developed and committed to--so that
you create your desired results. We're available for questions, guidance, and
support in whatever structure we determine to best serve your organization.
Mystery
Shopping
Sometimes the only way to learn what's really happening in your company from
a customer's perspective is to become one. We go undercover to give you a "day
in the life" account of your customers to identify areas of strength and
opportunities for improvement. You receive a review and a face-to-face report
of our findings and suggestions.
Customer
Surveys and Interviews
The most effective way to address the real needs and issues of your customers
is simply to ask them. We help you devise customer surveys that reveal the information
you really need to guide your company and your marketing. The most effective,
and our favorite, are one-on-one customer interviews. We'll develop the questions,
conduct the personal interviews, and give you a full reporting of feedback and
suggestions to move your marketing forward.
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