Smart, effective marketing doesn't have to be elaborate or expensive to be effective and these Success Stories prove it. Please feel free to share one of your own with us!

Company clarifies name with a clever play on words
While "paradigm" is a popular and common word these days, it's still not always spelled or pronounced correctly. One company bearing the name got tired of being called "para dig 'm" and so created a personalized holiday card that featured two dimes glued to the front as ornaments and inside said..."hoping your holiday brings you a pair o' dimes and much more..." The company received numerous calls from people saying, "Finally, I know how to pronounce your name."

Companies launch new website with offline promotion
Company A updates their website and needs to tell their clients and prospects. They produce a look, tone, and message that is carried out in a direct mail postcard, statement stuffer, fax coversheet, and flyer. All pieces describe many benefits found from visiting the website. Company B has mousepads made with the website address prominently displayed and sent with a letter announcing their new site.

Cattle get more attention in black and white
A cattle rancher advertises regularly in a magazine for his breeders association. Everyone runs full-color ads showing photographs of their cattle. To stand out, this rancher runs a black and white humorous ad every issue. Feedback is great and readers are always anxious to see what it's going to be next.

Car dealership gets big publicity wtih license plate promotion
A car dealership runs a clever contest to award the most original, funny, etc. personalized license plates. It was a huge success as hundreds of plates were entered, bringing lots of new visitors to the dealership and attracting lots of media coverage.

Insurance agency builds success in industry by becoming its main news source
This agency won over its specialty industry by giving something back. It provides a custom newsletter that unites, updates, and informs the industry. Its marketing content? None. Its marketing impact? Huge. The entire industry has come to rely on this one provider as a key news source.

Manufacturing facility keeps a tight watch on client activity to keep sales up
A smart manufacturing facility checks client quoting and buying habits monthly to identify clients who need the "it's been a while since we've heard from you" letter, a personal call or visit, or to be dropped from the database. By having a system and response tools in place, no client gets too far away before they are reeled back.

Professional service firm earns mileage with a thank you
A financial services firm shows genuine concern for client relationships by sending a personalized thank you, void of any marketing message, at a random time of the year "just because."

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*Entries will be edited for relevancy. No guarantee is made that any submissions will be featured. Submissions chosen and featured are completely at the discretion of Sonnier Marketing & Communications, Inc.