Tell Your Customers What You Do For Them

February 13, 2006

Customers won't readily know all you do for them, especially behind the scenes, unless you point it out to them. The more they understand what you do, then the more perceived value you will have in their minds and the greater they will understand your prices, turnaround schedule, and other facets of your working relationship.

Don't get stuck saying we "go the extra mile" or "exceed expectations." Those words are fluff and mean nothing. Get specific. Get as tangible as you can. Instead of saying, "We have top quality products," explain the rigorous, 3-step process you go through to ensure that every product is made to standard.

Bottom line: Don't hide important details from your customer. Paint them a picture so they understand what they're really getting from you.