| "It
makes me ANGRY when no one acknowledges me when I walk up to a service counter."
"I
GO NUTS when someone I'm waiting in line to see takes a telephone call that
takes forever."
"I
become a VERY DISGRUNTLED customer when my call gets transferred and I have
to repeat my entire story from the beginning with someone new."
Are you a victim of customer rudeness, marketplace stupidity, or downright bad
business?
Every day, no matter where
we go or what kind of business we're doing, we run into companies who don't
understand the impact of their careless actions.
People talk about customer
service like its a "technique" or something very strategic. We see
it very differently. Customer service simply means being courteous and respectful.
It means looking at every detail from the customer's perspective and asking
the question, "What would I want in this situation?"
The really sad part is that
people will complain about being poorly treated and then repeat the same infractions
in their own business--or allow them to exist.
If everything in a business
is marketing, and it is, then these seemingly benign exchanges can make or break
a relationship. And they do every single day, whether you realize it or not.
Businesses lose customers and generate bad word of mouth
(which
we all knows spreads a million times faster than its positive counterpart) every
day because of stupidity and rudeness and indifference. Then, that same company
will work so hard and spend a ton of time and money to generate new customers
only to repeat the cycle of ticking them off!
So, what's
your marketing rant? What drives you mad in the marketplace?
What
do you hate as a customer? What ruffles your feathers and drives
you crazy as a customer? This is where you get to speak out and be heard. Let's
tell the world how things are really perceived by the customer and teach businesses
how to do things better by understanding our rants, pet peeves, and things that
rub us all the wrong way.
Thank
you!
Watch for some of the submitted
rants to be posted soon!
(Rants chosen for posting
are at the sole discretion of Sonnier Marketing & Communications, Inc.)
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