TRANSCRIPT:

Getting Your Image and Identity In Sync
as aired on HoustonPBS

If you want to stand out from the crowd, the clutter, and the competition, your image and identity have to be in sync.

Now we all understand the importance of projecting a good image, but that's not enough. We also have to have the substance to back it up. That's our identity--who we really are, our values, skills, talents, and offerings to others.

Maybe you are a hard worker or a company with a great product or service, but your appearance is messy. Maybe your resume, business card, or brochure is unprofessional and full of errors. Prospects will likely be too turned off by your image to ever give you a chance to prove your capability. On the flipside, we've all known those who look sharp and talk a good talk, but can't deliver as promised or expected. If either is true, your image and identity are out of sync and you stand to lose big time!

So take a hard look at what you're communicating. Are your image and identity telling the same story about you? Are they telling the right story?

To see where you stand with getting your image and identity in sync, take a short quiz and get more information online at sonniermarketing.com.

For now, I'm Lauron Sonnier with another way to help you stand out!

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