TRANSCRIPT:

Becoming a Marketing Maven
as airing on HoustonPBS

If you want to stand out from the crowd, the clutter, and the competition, you've got to think and act like a true marketing maven. Now that means lots of things, but here are a few points to get you started.

First: Marketing does not mean sales, so don't worry if you're (quote) "not a salesperson." Marketing is about making impressions so that people notice you...think about you...and decide to choose you when they want or need what you have to offer. If you're making the right impressions to the right people, you're well on your way.

Second: Everything is marketing. Every single communication, interaction, and piece of paper you use in your marketing sends a message that can help or hurt you, so clearly define what impression you want to make and do it in everything you do.

And third: Repetition counts so be relentless about putting your message out there. People have plenty other things to think about than your message, and even when they get it, they forget quickly. How can you stand out if people aren't being reminded of you on a regular basis?

I know some examples would be helpful, and I have plenty to give you. For these, and more on how you can become a marketing maven, visit me online at sonniermarketing.com. For now, I'm Lauron Sonnier with another way to help you stand out!

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