TRANSCRIPT:

What's In It For Me?
as airing on HoustonPBS

Today I am going to give you what I'm confident will be one of the single most important tips you learn--ever! It's the question from which all good marketing comes. It's what you have to answer anytime you want to market yourself or an idea to anybody--a prospective employer, customer, manager, spouse, anybody! And, if you can answer it properly, doors and opportunities will open for you everywhere!

Ready??? What's in it for me? What's in it for me? That's what we all want to know. Why should I choose you, hire you, pay you, trust you, talk to you, listen to you? Why? Why? Why? What's in it for me?

You can't just tell people why you're so great because, frankly, people don't care. They just want to know what's in it for them! After all, isn't that what you want to know? Maybe you do have experience, expertise, or something unique to offer. Still, you have to tell your story in terms that matter to your target audience. It's not about you.

So, if you want to stand out, get noticed, and get results, stop talking about yourself and start talking about them. For more tips, and some examples, log on to sonniermarketing.com.

For now, I'm Lauron Sonnier with another way to help you stand out!

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