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52
Pick-up
August 7, 2006
Talk
to one person and you're essentially talking to
52. That's because, when we count it all up, everyone
has about 52 people in their circle of influence—52
co-workers,
associates, neighbors, family members, friends
and others who they can spread your message to
and whose opinion they can influence.
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Everyone
has 52 people in their circle of influence.
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As
marketers, that means that with every person we
reach, we have the opportunity to communicate
to 52 other people through them. Sell one, sell
52. Tick off one, tick off 52.
Our
marketing and communication efforts are far more
widespread than we think. The impact of what you
do, both positive and negative, reaches many more
people than you realize. Are you giving them something
good to talk about?
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the Pot! ezine.
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