Marketing Advisor, Speaker, Trainer, Author, Business Owner

Lauron's Rule #42:
"What's in it for me?" That's what we all want to know. Are you answering that question for your prospects and customers in everything you do?
 

Never Underestimate the Power of a Contact
May 8, 2006

I have put my foot in my mouth when commenting about a speaker to someone whom I later discovered was the speaker.

I have had lunch with people who were just people but later became major decision makers on major projects.

I have associated with people with people who have opened up doors I could have never imagined.

Never, ever, ever, ever, ever underestimate the power of a contact. You cannot tell by looking at somebody if they are a good prospect for you or not. You cannot imagine who they know, what they know, what they do, what they might need someday and who they might talk to.

It is said that everyone has 52 people in their circle of influence. So every time you shake someone's hand or turn your head away from them, consider that you just reacted to 52 people who each know another 52 people.

You either just drastically increased your chances for success or dramatically reduced them.

Acknowledge and smile at people. Say hello, good-bye, and thank you. Be kind and be genuine. You never know who you could be talking to. Or the impact it could make on your business and your life.


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