We all know that word of mouth is possibly the most powerful marketing tool we have. It can help you reach a "tipping point" of success or, frankly, it can kill you. So just be sure you give the marketplace something good to talk about. You do that by doing different things or common things differently.

We must remember that people love to tell stories. Something that stands out from the normal product, service, or way of doing business is always going to get the pipeline going. Be superb, outrageous, original, distinct, or even just consistent. Then work hard to get people to experience you. Give them a story to tell and they'll be quick to tell it and spread it.

Then, to get really big results, you need to "speed the spread." Reach out to groups instead of just individuals. Offer incentives for customers to buy more for their friends or bring others into your store. Create group activities utilizing your products or services like competitions or events. Create or participate in blogs. Give away samples. Do whatever it takes to get as many people experiencing your product, service, or operation as possible.

For Today:
Think about something that impressed you about a person or company so much that you felt compelled to share your experience. What did they do different, or what did they do differently? What can you do different or differently to stand out, get noticed, and get word of mouth working for you?

Back to Supercharge main page.

Like to learn more? Sign up for our monthly Stir the Pot! ezine.