Gaining the confidence of a new customer is a big deal and it should be treated as such with a celebration.

Internally, you and your staff should at least let out a good yelp, ring a bell, high-five each other, or do something to signify the success of another customer earned--and to alert everyone that they have a new customer to take great care of.

Externally, it's time to show your gratitude and make a huge impression on your new customer.

Welcome them in with a bang. Send them a personal note or a gift. Food is always a big hit, and if you can, send enough for the entire office or department. Make an impact on as many people within the customer organization as you can. Show them that you're excited to have them aboard and that their relationship is meaningful.

Consider what tools you could give them to make working with you all the easier, such as a package with business cards, notepads, checklists, order forms, personalized materials--whatever you can to show you have your act together, to make them feel welcome, and to make doing business together all the more fun, easy, and successful.

Earning a new customer is like finding gold in the mines. It's what you're working for everyday, so make it as big as you can for both you and your customer.

This Week:
Determine what you can do to celebrate new customers and get moving on making it happen. Review your client list. Who recently became a customer? Get the celebration started!

Back to Supercharge main page.

Like to learn more? Sign up for our monthly Stir the Pot! ezine.