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Don't
Overlook Your Current Customers
July 5, 2006
Marketing-minded
companies know that clients need to be rewarded
for being a client just as they would for
becoming one.
Case
in point: I needed to purchase a new cellular
telephone from my provider with whom I currently
carry a contract that will not expire for almost
another full year. I was told that I could purchase
the new phone at full price or advance my contract
for an additional year to receive a sizable discount.
Being a bit unhappy with the company already,
I was not excited about adding more time to my
contract, especially with a year still left to
go. I paid full price for the phone and promptly
prepared my contract cancellation notice.
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Marketing-minded
companies know that clients who are not
rewarded for being clients can be quickly
motivated to become someone else's client.
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