| What's
your Marketing Plan for 2006?
What?!
You don't have a plan yet? Your plan is simply
to make more money, get more customers, and become
the king or queen of your industry? We wish you
luck!
The rule applies to individuals
and to businesses: Those with laser focus and written, specific goals have a
far greater chance of attaining their goals and wishes than those who don't.
Look at the most successful people like Donald Trump, Martha Stewart, Steve
Jobs, and thousands of small business owners in your city who are successful,
profitable, and growing, and you'll find a plan--a written plan.
It's
time to put pen to paper. Make a list of the things
you would like to have happen in your business
in 2006. Be realistic, but stretch yourself. Don't
limit yourself. Start with the big dreams and
then work your way down to the "next step"
reality check of getting there. Be specific. Examples
of some good business goals might be:
- Generate
10 new 6-month term contracts
- Generate
$100,000 in new business sales
- Generate
$1,000,000 in new business sales
- Increase
sales of top-tier clients from last year's sales
by 20% overall
- Launch
new brand identity campaign
- Establish
a formal marketing department
- Grow
sales team to 25 members
- Obtain
12 media exposures (television, radio, newspaper,
and Internet)
- Retain
85% of current customers
- Establish
your company as an expert in the industry
Once
you have each goal outlined, work through each
to determine the specific strategies, action steps,
deadlines, budgets, and timetables that will make
your goals happen. Check back each week as we
guide you through the general steps of developing
and implementing an aggressive, Stir the Pot!
marketing plan in your company.
For
This Week:
Outline
key company goals and one strategy that would
help you obtain each.
EXAMPLE:
Goal:
Establish company as an expert in the industry
Strategies: Develop
a quarterly industry newsletter; present informational speeches at 5 industry
events this year; adjust marketing materials to include informational material
as well as marketing message.
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