Sales and marketing may be two different functions (and they are), but they need to work in tandem. Your marketing team should solicit input from your sales team when producing marketing materials such as ads, brochures and direct mail campaigns since they are the ones most intimately connected to your customer.

Likewise, your sales team should be apprised of everything else the company is doing to generate and keep customers so they can more productively "close" what your marketing department initiates.

To be most effective, your sales and marketing functions must support each other and work in tandem.

This Week:
Hold a meeting with your sales and marketing staff members. Have them report on what they're doing and get a dialogue going about how they can work together more productively.

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