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What's
Your Wish List?
April
13, 2006
If
you want to get your marketing in motion, you
first need to make your current wish list. It's
impossible to make a good plan or strategy without
one. Even if you have a good strategy in place,
wish lists should be reviewed periodically—preferably
every quarter, but absolutely every 6 months.
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all know how quickly things can change, and
you want to make sure you're always working
in the right direction.
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Examples
of wish list items might be:
—More
ideal customers (be specific—how many over
the next quarter?)
—More
business from current customers (be specific—how
much?)
—Increased
sales to the bottom line (how much?)
—Expansion
into a new industry or geographic market
—Increased
exposure in the marketplace
—Increased
community involvement
—Reduced
turnaround time
—Improved
reputation
—Improved
customer feedback
—Increased
referral business
—More
deals closed
—Increased
client retention
Don't
worry about getting too fancy at first and don't
limit yourself. What's at the top of your mind?
What's in your gut? What will propel your business?
What will make life easier and business better?
You can't get what you want if you don't identify
what that is. Like everything in life, lack of
clarity and focus is the key thing that makes
you frustrated and holds you back.
This
Week :
Get some clarity on what you want. Then you can
get focused on making it happen.
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