Marketing Advisor, Speaker, Trainer, Author, Business Owner

Lauron's Rule #42:
"What's in it for me?" That's what we all want to know. Are you answering that question for your prospects and customers in everything you do?
 

Are You Telling or Asking?
Why questions are your friends

Salespeople spend too much time talking and not enough time listening. HR managers use up sacred interview time by doing most of the talking themselves.

If you really want to know what to tell customers, clients, and employees, listen to them and they'll tell you what they need to know.

This week work on spending more time thinking of what questions you need to ask, rather than what information you need to share. If you learn to ask the right questions you can not only save precious time, but make communication more efficient and effective.

Questions are your friends. They can make communication more efficient and effective.

Questions...

-Help you clarify where you are and where you're going; get you focused

-Give you the data you need; help you understand what prospects and customers really think and want

-Help you direct the conversations and communications

-Help you lead customers to their own personal resolution

-Show concern and genuine interest in the customer

-Open doors to up-selling and cross-selling

-Lead the client through constant understanding of why you're their best choice

-Get you and the client out of automatic mode and into think mode which maintains the relationship

-Make you LISTEN to the customer

Also, remember the two most important question that all of our audiences want to know the answer to:

What's in it for me?
What have you done for me lately?

SUPERCHARGE ARCHIVES:

Handling Unhappy Customers

You Never Know the Impact You Have

52 Pick-Up

Heading Out for Vacation? Make Sure Your De-Stressing Doesn't Cause Stress for Your Customers

Don't Overlook Your Current Customers

Call in the Professionals Until You Get Your Design and Marketing Degree

De-Clutter Your Marketing Copy

Don't Get Too Cute With Your Sales Techniques

Is Your Reception Area Making You Money?

What Every Business Can Learn From Painter Joe

Whatever You Sell, You're Selling Both Products AND Services

"People Don't Read Newsletters." WRONG! People Don't Read Bad Newsletters

What's Your Wish List?

Give Them Something to Talk About

Say Thank You "Just Because"

Are Your Marketing People Talking to Your Sales People?

Who's Your Ideal Customer?

Never Underestimate the Power of a Contact

New Customer? Time to Celebrate!

Are You Putting the Success of Your Company Solely in the Hands of Your Sales Team?

What's Your Marketing Plan for 2006?

Like to learn more? Sign up for our monthly Stir the Pot! ezine.

 

 


Are you ready to Stir the Pot! in your marketing?
Let's talk about what we can do for you. Call today: 713-341-9341
lauron@sonniermarketing.com


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"Now I finally understand the difference between sales and marketing."--Seminar Participant

 

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