People often choose not to train their employees because they consider it too time-consuming, too difficult, and too expensive. In my opinion, that's either a cop-out or a client who has had a bad experience with training in the past. Either way, it's no excuse. You stand to lose big time if you aren't continually giving your team information that makes them better. Bottom line: Training is time very well spent. It is only "too time consuming" if you aren't seeing the value received for your time investment. And, it's only "too difficult" if you aren't working with the right people. And, it's only "too expensive" if you aren't holding your employees accountable for applying what they learn.

If you're committed to growing your business on a daily basis, you have to train your team about marketing. That means every single person in your organization. (If you're asking why, please visit the SMAC Method page.) With Sonnier Marketing, we're certain you won't find it too time-consuming, difficult, or expensive. Instead, you'll quickly see the value—upfront and in the day-to-day running and growing of your business.

All programs are readily available for your monthly organization meeting, annual convention, business expo, or other special event. General programs can be tailored to management or general staff teams.

SMAC PROGRAMS
Of course we start with management and work our way—all the way—down the line. We will pose a few questions to determine the right programs and formats for you, your management team, and your staff. Each program can be delivered in bite-size and full-course proportions to fit the specific needs of your organization.

Stir the Pot!
Proven, Practical Methods to Growing Your Business on a Daily Basis
You'll discover that marketing is even more important- and so much simpler- than you thought. Learn Lauron's signature Stir The Pot! marketing method that will help you grow your business on a daily basis.

Also Learn:

• Why everything is marketing
• How to transform your business into a marketing machine
• The two most important questions and the single most important word in marketing
  
• How to stop being frustrated and overwhelmed and make marketing happen
  
• How to get results without a lot of work or money (really)

What Customers Hate
Learn what NOT to do to make customers love you. We'll have fun exploring rants, pet peeves, and things that rub us all the wrong way- and then learn what you can do immediately to make the right impact on your customers and prospects. You'll be amazed at what details really get people talking and make all the difference in whether or not customers choose you or choose you again. Everyone in your organization needs to hear this one!

Standing Out...
How to stand out, get noticed, and get results no matter where you are in life and business
If you want to find a better job, earn a promotion, win a new account, or get ahead in any way, you've got to think, act, and communicate like a true marketing maven. In this session, Lauron teaches you how to stand out from the crowd, the clutter, and the competition to improve your profile, your potential, and your pocketbook. Get tools to keep you on a steady track of personal promotion and success. Standing Out with Lauron Sonnier, which airs on HoustonPBS, is based on the same principles you'll learn in this training program, and it's getting rave reviews! Get Lauron's marketing tips up close and personal!

Marketing for Salespeople
Salespeople who know how to incorporate marketing into their sales efforts can double or triple their effectiveness and results. Here we teach salespeople what marketing is, how it differs from sales, and how they can incorporate it into their day-to-day selling to get more prospects calling them, to turn cold calls into warm calls, and to transcend the physical boundaries of being "just one person." Your sales team will be forever grateful to you for giving them this edge (and far more productive)!

Marketing for Receptionists and Administrative Staff
These are usually the people who make or break your marketing effectiveness. All of your marketing planning, time, money and effort can be quickly obliterated if the people in the trenches—the ones really communicating with customers and prospects—don't hold up to the perceptions and expectations created in your marketing. That's why it is absolutely critical that they understand marketing and their marketing role. It is absolutely critical that they know how to handle situations, have good communication skills, and know how to apply the principles of marketing in everything they do. No, it's not just about good customer service. It's much wider and deeper than that and, in this session, we help receptionists and other administrative staff, understand the marketing opportunities they have and how to capitalize on them for stronger customer relationships, greater company sales, a better company, and marketing money well spent.

How You Say It: Communicating to be Heard
(Marketing Writing & Communications)
Every communication, whether it's your formal company brochure, your fax coversheet, or a simple email sends a message that can help you or hurt you. In this session, we teach your team how to apply the principles of marketing in everything they do to communicate to a customer or prospect so that they:

• understand the importance and power of their words
• know how to construct a message so that it gets noticed, relates the right meaning, and makes a positive impact on the customer or prospect
• construct messages that are effective and take advantage of the marketing opportunity present in each exchange

Among the items that are or can be covered: emails, sales letters, general customer letters, signage, telephone conversations, retail and in-person interactions, dealing with angry customers, answering the heavy questions, general company correspondence, and more.

Any person who communicates to a prospect or customer in any way needs this session!

Train the Trainer
Want to offer our material regularly and have your own trainer do it? Call us. We have a program to help you get things established and rolling.

Public Training for Sole Proprietors
Are you a sole proprietor or a very small company hungry for marketing information? Sonnier Marketing hosts quarterly training sessions for individuals in Houston. Submit the form on the right to be notified of our next public training or assemble at least 12 of your associates to form an official class. Also, get Lauron's teachings in her new book, Stir The Pot! coming soon!