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GET LAURON'S NEW BOOK:
Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition
You stand out right now, whether you know it or not or you like it or not. The question is whether or not you're standing out in a way that will serve you? Lauron teaches you how to get noticed, get attention, and get your desired results!
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It's easier than you think to stand out from the crowd, the clutter, and the competition.
Whether you know it or not, whether you like it or not, you stand out in some way. Just ask your friends, colleagues, co-workers, spouse, clients, or boss, what comes to mind when they think of you. You know they'll have something to say!
The question is whether they're saying what you want or need them to say. For example, you might want everyone to consider you a "nice" person. But "nice" alone won't help you close a big business deal. In that case, you need more. Maybe you need to be an expert. Maybe you need to demonstrate your proficiency and specialized knowledge in a particular area--on a regular basis.
We all have many different groups of people that we want and need to impress in a different way. I call these different target groups the many "pots" we need to be constantly stirring. For each pot, we need a specific plan, and we need to apply smart marketing.
Standing out is about taking conscious, deliberate action to get noticed, get attention, and get your desired results.
The 4 secrets to standing out from the crowd, the clutter, and the competition
How to "get out of the gray"
How to determine the way you need to stand out for success in every area of your life and business
How to apply standing out principles to improve your relationships, your potential, and your pocketbook
Lauron's tips have also been featured on HoustonPBS in a series called Standing Out with Lauron Sonnier.
Click below to access articles and video clips from that series:
What's In It For Me: What Your Customer Wants to Know
How to Be a Marketing Maven
Getting Your Image and Identity in Sync
Are you a company who appreciates the contribution and value of HoustonPBS?
Like to be part of a project that will bring marketing knowledge to the community and make you stand out as a supporter of smart marketing and HoustonPBS? We're looking for the right corporate sponsors to bring Lauron's tips to PBS stations throughout the country. Please contact Lauron today if you are interested in sponsoring and being affiliated with this significant project.
BIG NEWS:
More Standing Out Advice Coming in Lauron's Upcoming Book
You'll also learn how to stand out in Lauron's upcoming book, Think Like a Marketer: What It Really Takes to Stand Out from the Crowd, the Clutter, and the Competition, to be released July 2009 by Career Press.
Are you ready to stand out from the crowd, the clutter, and the competition? Contact Lauron today to talk about a program for your company, organization, or event--or for some personal coaching!
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